Oscars 2024 Brand Wins

brands make moves with the oscars

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of viewers believe The Oscars is a good event for brands to advertise in or sponsor

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THE OSCARS(r) - PRESS ROOM - The 88th Oscars, held on Sunday, February 28, at the Dolby Theatre(r) at Hollywood & Highland Center(r) in Hollywood, are televised live by the ABC Television Network at 7 p.m. EST/4 p.m. PST. (ABC/Rick Rowell) LEONARDO DICAPRIO
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PRESS ROOM - The Academy Awards(r) for outstanding film achievements of 2013 will be presented on Oscar Sunday, MARCH 2 (8:00-11:00 p.m., ET/5:00-8:00 p.m., PT), at the Dolby Theatre(r) at Hollywood & Highland Center(r) and televised live on the ABC Television Network. (ABC/Rick Rowell) LUPITA NYONG'O talent: LUPITA NYONG'O photographer: Rick Rowell credit: ABC source: American Broadcasting Companies, Inc. cap writer: AD
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THE OSCARS® - The 92nd Oscars® broadcasts live on Sunday, Feb. 9,2020 at the Dolby Theatre® at Hollywood & Highland Center® in Hollywood and will be televised live on The ABC Television Network at 8:00 p.m. EST/5:00 p.m. PST. (ABC/Rick Rowell) JOAQUIN PHOENIX, RENEE ZELLWEGER, BRAD PITT
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Fans claim advertisements during the show make them:

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Believe Oscars couldn’t exist without brands
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Believe partnerships give positive impressions of brands
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Want to learn more about brands
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More likely to recommend sponsors

ELEVATING BRANDS & DELIVERING KPIs

Last year’s sponsors generated up to:

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Awareness

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Recall

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Appeal

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Purchase Consideration
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Likelihood to recommend

Driving Search Engagement

Advertisers would need 9.7 ads during prime entertainment programming on broadcast networks to have same search impact as one Oscars ad
Oscars Viewers were +258% more likely to search for brands advertised in Oscars vs. average Primetime Broadcast
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