Be in the Show

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of viewers believe The Oscars couldn’t exist without brands.

Brands bring the awards to life and fans notice.

Elevate your brand by partnering with the most anticipated live event in entertainment!

Ads in the Oscars scale and reach key audiences when they’re highly engaged. Beyond a traditional spot, Disney Advertising offers a suite of opportunities to connect your brand with Hollywood’s Biggest Night.

With massive reach and unmatched influence, the Oscars captivate audiences all award season long – across every screen and platform. Be everywhere they are and a part of the timeless tradition of the Oscars.

Reach out to Disney Advertising to learn more about ads in the show and larger scale partnerships with Oscars Everywhere.

Custom Sponsorships

Proud Sponsorships
Silver Sponsor
Oscars Accessibility & Inclusion
From Nominees to Red Carpet

Social Sponsorships

Oscars Social Spotlight
Oscars TikTok Pulse Premiere

Streaming Sponsorships

Oscars Base
Oscars Mid-Roll
Oscars Base Local
Platinum Package
Premium Package

More Than Just One Night

Addressable Capabilities & Sponsorships
Social-Led Partnerships
Support Programming Opportunities

Things to Remember

1. Frequency is Key

Against single-spot partners, multi-spot brands were more memorable and appealing.

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brand awareness

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appeal

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purchase consideration

2. Custom Ads Win

Contextually relevant Oscars-tailored ads grab viewers’ interests. Fans prefer ads that feel more in on the show.

Ad-type Preference

Oscars Tailored Ads

54%

In-Show Features

31%

Subtle In-Show Integrations

30%

Live Billboards

28%

Standard Ads

21%

3. DISNEY’S OSCARS COVERAGE IS EVERYWHERE AND BRANDS WIN EVERYWHERE

Sponsors with Social Saw

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appeal

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purchase consideration

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likelyhood to recommend

Sponsors In Surround Programming Achieved

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appeal

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purchase consideration

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awareness

5. The Oscars is More Than One Day

Take advantage of the anticipation of the big day by being involved in the build-up to the show with digital or social activations, nomination, red carpet activations, and Oscar-nominated movies streaming on Hulu and Disney+.

Make your ad a must-see part of the experience.

Reach out to Disney Advertising to Take Center Stage on Hollywood’s Biggest Night