Be in the Show

0 %

of viewers believe The Oscars couldn’t exist without brands.

Brands bring the awards to life and fans notice.

Ads in The Oscars scale and reach key audiences when they’re highly engaged.

Beyond a traditional spot, Disney Advertising offers a suite of opportunities to connect your brand with Hollywood’s Biggest Night.

Reach out to Disney Advertising to learn more about any opportunity to partner, including:

Proud Sponsorships
In-Show Ads
Addressable Capabilities & Sponsorships
Social-Led Partnerships
Support Programming Opportunities

Things to Remember

1. Frequency is Key

Brands with multiple spots made a massive impact.

Against single-spot partners, multi-spot brands were more memorable and appealing.

+ 0 PT

Ad Recall

+ 0 PT

Ad Fit

+ 0 PT

Ad Appeal

+ 0 PT

Call to Action

2. Custom Ads Win

Contextually relevant Oscars-tailored ads grab viewers’ interests. Fans prefer ads that feel more in on the show.

Ad-type Preference

Oscars Tailored Ads

54%

In-Show Features

31%

Subtle In-Show Integrations

30%

Live Billboards

28%

Standard Ads

21%

3. Bigger Programs = Bigger Results

Viewers are more likely to engage with brands that have in-show moments vs. conventional ads.

Brands with investments including support programming or social had higher lifts in Awareness & Consideration.

Brands with integrations plus ads achieved +17PT Ad Recall and +16PT Ad Fit vs. brands with ads alone.

4. DE&I is Critical

Gen Z and Millennials (who drive the majority of online conversation) hold DE&I as an important topic for The Oscars.

Inclusion within brand creative activations remains a high priority and celebrating diversity will continue to be advocated by viewers.

5. The Oscars is More Than One Day

Take advantage of the anticipation of the event by being involved in the build-up to the show with digital or social activations, nomination announcement moments, red carpet activations, or any other moment of excitement.

Make your ad a must-see part of the experience.

Reach out to Disney Advertising to Take Center Stage on Hollywood’s Biggest Night